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Cry, The Beloved Company


What have I done? I fear I have destroyed our beloved Pied Piper. I fear I have destroyed us all.

I write this from Jack Barker’s office. He has called us in: Richard, Dinesh, Gilfoyle and myself, and here we wait. Jack has left us sitting here, and has stepped out for a moment. A coffee run? A bathroom break? A miniature psy-op designed to demoralize us still further? Who knows. But when he comes back, all hell will undoubtedly come with him. Why? Well.

We thought we were so very clever. We intended to subvert Jack’s Box project by feigning our assent to build it, while in secret we meant to build the platform instead.  But we were discovered, because I quite literally tripped Richard up with an appallingly filthy “joke” that, even now, I cannot believe escaped my guilty lips.

What will he do? Fire us all? Press charges for attempted fraud? Blackball us from other employment by sullying our names? Resort to physical violence? We will soon find out: I see him now, lurching in his ungainly fashion in our direction, through the glass door of his office.

This is my fault. The fault here is mine. My disgrace is utter and complete. I should have counseled Richard not to take this dark path, but instead I encouraged him, with exciting anecdotes of the Great War that strengthened his resolve. Failing that, I should not have punctured the deception with my vile toilet of a tongue. I should never use that tongue to speak again. I should tear it from my mouth. I should be made to live in a cave. No, a hole. And eat garbage and offal.  And wear rags. Or nothing at all. Like a beast. The beast that I am. For I have destroyed us all.

“Let the day perish on which I was born, and the night that said, ‘A man is conceived.’ Let that day be darkness.” —Job 3:3-4

Pied Piper Pic: Thank You Erlich!

PP_Thank You Erlich

Because of the sudden transformation of my Airbnb client from polite temporary renter to (possibly drug-addled) squatter, I am most grateful for the continued use of a corner of Erlich’s garage as sleeping quarters. You’re a good man, Mr. Bachmann, and I promise: Hands off the Fages!

Pied Piper Pic: Separation Anxiety


Oh, Jian Yang. Despite Erlich’s feeling that fresh digs might jump start his next app, Jian Yang has wrapped himself in the banner of the Bear Flag Republic, and its powerful legal protections against tenant eviction—laws which I myself have mixed emotions about.

Boxed In


The last time we spoke, dear readers, I was trying to come to grips with reality. To be more specific, the upsetting reality that Richard Hendricks—the man I admire most on this big blue marble (tied with Herb Cohen the visionary author of several books about negotiation strategy)—has been forced from the helm of Pied Piper and replaced with an interloper. Yes, for a time it seemed that Action Jack’s presence would be a positive. To wit, he did snag us snazzy new offices and handle much of the tedious administrative tasks that Richard chafed at as CEO. But, sadly: He has turned out to be nothing more than a wolf in sheep’s easy-fit chinos.

Richard and the rest of us have from the very beginning seen Pied Piper as a potentially revolutionary platform company. But, thanks to the whim of Jack and his army of salespeople—who resemble nothing so much as corn-fed date rapists escaped from a frat at some nightmarish Midwestern land-grant university—we have now been forced into being an appliance company. Making the Pied Piper Boxes: rectangular, glorified thumb drives that resemble nothing so much as old Betamax machines. And I can most definitely assure you, having grown up in the foster care system: I do not enjoy being forced into a box against my will.

Thinking Inside the Box


Hi, folks. Jack Barker here.

Now, normally I let Jared deal with all the web-logging and whatnot, but I thought that I might jump in on this occasion to introduce: the Box, by Pied Piper. For too long, Pied Piper was a company in search of a product. (And a logo that wasn’t quite so darn penile, to be quite frank.) But as it turns out, Pied Piper was really in search of a CEO: someone who could motivate the very talented team here to find an actual product that actual human companies would actually want and need and use—not some broad, vague, airy-fairy platform that does everything except make you toast in the morning! That CEO is myself, and that product is the Box.

So what is this Box you keep mentioning, Jack? Well, I’ll tell you. It is a very, very exciting new data backup device that uses Pied Piper’s next-level compression algorithm to store duplicate copies of vast quantities of data. It is fun; it is sexy; it is the future of information safeguarding hardware. I am tingling just writing about it. So even in the event of a catastrophic system failure—caused by hacking, some natural disaster, or what have you—not one kilobyte would be corrupted or lost. So the Box is also peace of mind, whether you’re a large healthcare corporation, a large for-profit prison corporation, or even a large government agency.

We’ll shortly begin entertaining bids to license our Boxes to interested parties, and large-scale manufacturing will begin concurrently. So come on in, the Box is fine!

Pied Piper Pic: The Humbling


Though sting it surely did, Richard Hendricks has nobly stepped into a lesser role, as CTO, for the good of the company. Though prone, he did not cry, at least not that I saw. After all, seeing you cry is half the pleasure for them, as they used to tell me.

Pied Piper Pic: Two Titans Astride Us

Jack Barker

Noted entrepreneurs Bachmann and Barker hobnob over tasty, Raviga-purchased pastries. If this were a romantic comedy, it would be called When Erlich Met Action Jack!**

(**Nota Bene: The original to which the name refers has held up remarkably well and is worth checking out, either as a “date movie”—or simply as a solo treat-yourself night!)

Introducing Jack “Action Jack” Barker!

Jack Barker

In an unexpected development, it seems…Pied Piper has acquired a new CEO. Now I don’t have to tell you—regular readers of this blog—that, to many of us, a few hiccups aside, Richard Hendricks was doing not merely an adequate but a downright inspiring job leading the company that he founded. But, in its “wisdom,” Raviga has used the board majority it acquired along with Russ Hanneman’s stock to force a change at the top.

And thus Richard has gracefully stepped aside, into the position of Chief Technology Officer, while Jack Barker has taken his place in our company, if not in our hearts. Who is Jack Barker? He was born in Indiana, and some time later, he attended both Dartmouth and the Wharton School of Business. Between 1990 and 2010, he sold two companies for more than a billion dollars each and started a charity. In his spare time he collects race horses and wineries. And so: Lights, camera and “Action Jack!”

Sympathy Post: Our Condolences, Jian-Yang

Erlich has shown great generosity in letting Pied Piper continue to use his incubator as offices, long past the point when most companies acquire their own offices. This can obscure the fact that there are other incubees living in the Hacker Hostel, working on their own apps, including the talented Jian-Yang (last name unclear).

After many months of hard work under Erlich’s mentorship, Jian-Yang’s app to help parents find uncrowded playgrounds (a noble aim!) was finally ready to pitch to our friends at Raviga. But despite all his hard work—and a last-minute pivot in response to some legitimate concerns of Monica’s—the app has sadly failed to acquire funding. We at Pied Piper wish to offer support to Jian-Yang at this moment that all tech entrepreneurs experience and is nonetheless always quite hard.

But chin up, young fellow! The Jian-Yang I know—and am occasionally able to successfully converse with—is marked by perseverance, notably in ignoring Erlich’s requests regarding trash disposal. You’ll get ‘em next time, Jian Yang!

We’re Headed for Arbitration!

Since the day that Hooli first sued us, it seemed as if that obscenely baseless legal action would drag on forever. And this was indeed Hooli’s intent: to strangle a new company as it lay in its crib, with our last sight being the racist tattoos on the needle-scarred forearms of our foster-mother’s boyfriend du jour, flexing as our windpipe collapsed. But once again, I digress! “Close the window,” Jared!

The point is, I was flabbergasted to learn that our dauntless CEO Richard Hendricks has prevailed upon “Darth” Belson (I have nicknamed him in this manner, after the “Star Wars” villain, to indicate his unscrupulous nature) to convert this suit into binding arbitration! This will bring about a resolution within weeks, rather than a year or more. And I have no doubt that with our case in the steady (for almost six months now) hands of noted litigator Pete Monahan, it will go our way!

Yes, despite our recent setbacks with brain rape, with office space, with live-streaming and with deleting vast quantities of pornography, I see light at the end of the tunnel! Sometimes a great legal mind fallen on hard times is willing to waive their fee! Sometimes California Child Protective Services makes an unannounced visit at precisely the right time!  As Anne Frank famously said, “I can shake off everything as I write; my sorrows disappear, my courage is reborn.” So onward to victory!

The Importance of Strong Security Protocols in the Age of Hacking

Hi, there. This is Richard Hendricks, CEO of Pied Piper. I’m writing today as a guest blogger. Because we have something very serious to discuss.

We live in a dangerous time. A very, very dangerous time. We’ve all heard of the Jonathan James hack of NASA. The Vladimir Levin attack on Citibank. The Stuxnet worm. The North Korean Sony hack. The Lulzsec Sony hack. The bottom line is: No one anywhere is safe, especially not Sony. And these are only the tip of the “danger iceberg.”

Twenty years ago, DDOS meant you were typing the operating system DOS and the “d” key stuck. No more. Now, today’s tech CEO is surrounded by a host of threats. The botnets of Russian criminal groups. Chinese military hackers. Network security specialists you accidentally got fired, who are angry. Very, very angry.

Only the strongest of security protocols can possibly defend against a deadly misstep in this modern digital minefield. There must be regular updates and patches for all software. All computers must be air-gapped. Wifi? Buh-bye. Hardlines only. All employees’ cell phones must be stored in Faraday cages, or better yet, a lead-lined box in a freezer. Blackout curtains, unless you want camera drones shoulder-surfing your passwords. Vary your routes to and from work. Ideally, daily polygraphs and invasive body searches for all employees, vendors and visiting “friends” and “relatives,” although admittedly this might not fly in the culture of the Bay Area.

A great man once said, “All paranoid fears have a basis in fact.” I won’t tell you who, because I don’t know who is reading this or what advantage over me they might derive from that information. I will say this: Eternal vigilance may be the price of freedom, but it is also the price of doing business in today’s technology sector.

Problem 1:

Single Points of Failure

Libraries are vulnerable to losing their collection because all of their books are contained at a single location. Say, for instance, that there was a fire, or a flood, or a vandal defaced John James Audubon’s masterpiece Birds of America by giving all the Warblers human genitalia. Even worse, if the vandal recruited bird haters from other neighborhoods and got ahold of all the copies of the book in existence, it could be lost crude doodles forever. It would be a tragedy on par with the destruction of the Library of Alexandria.

The Problem

Because Birds of America is centralized in one public location, it’s susceptible to permanent deletion. The same goes for content on the Internet — storing all your family photos on a single account in a cloud service? They could all be wiped away if someone hacked your account or corrupted the host servers.

The Solution

Our solution: In our decentralized library, we would duplicate and distribute multiple copies of Birds of America to your neighbors — if you need a copy, you would just go to your neighbor’s house. As our Pipernet town of mobile devices grows, so do the number of neighbors who might have a copy of your book. And the more potential copies there are available, the more secure the book is.

That’s what our new internet will allow you to do too: spread your personal files on devices across the world, so they’re completely safe from bad actors manipulating or deleting them.


All copies of your files in a well-known, hackable location = RISKY!

Files copied and distributed to multiple locations = SAFE!

Problem 2:

No Privacy

In order to check out books, you must have a library card — an ID that links back to your real world identity. That library card reveals all the books you’ve ever checked out, where you returned them, and whether they were returned on time.

The Problem

The tech titans collect data profiles on us too, and theirs are far more comprehensive. They amass thousands of personal data points by tracking our activities in both the online and physical worlds.

Users don’t own or control their own data, so it can be used against them. Take, for instance, Richard’s lawyer Pete Monahan, who had his probation revoked when the state retrieved his library records. Which was… probably a good idea. But for this metaphor’s purposes: bad that they can access that information!

On the web, our data profile is far more detailed, the laws around privacy even looser, and more freedoms are at stake. For example, what if Hooli sold your search data to an insurance company who then denied you coverage because you’ve HooliSearch-ed “kindest Palo Alto based Cardiologist” a few too many times?

The Solution

Replace library cards with anonymous identification cards which are impossible to connect to your real world identity. Instead of using a library card (linked to your name, address, etc.) to check out books, you would swipe a nondescript card (containing no personal details). Your activity would be tracked to keep the system stable, but your identity would not be siphoned and sold. I, for example, would no longer check out books as "Donald Dunn," but rather the nom de guerre "h3w0vbk37vpm."

That’s what our new internet will allow you to do too: use its apps and services without compromising your privacy.


Trading your identity and data for online services = RISKY!

Using services anonymously so nobody can target you = SAFE!

Problem 3:

Censorship and Manipulation

Because a town’s library is run by a small group of administrators, they could theoretically decide what books are available to its people. They could even decide to ban Birds of America, depriving young birders of Audubon’s elegant illustrations, pored over page by page under a government-issued blanket after lights out, giving you hope that even a slender-framed, shivering boy could grow to be as majestic as a Hooded Merganser.

The Problem

On the internet, multinational corporations can screen content, or even “adapt” their services to fit the local government’s requests. In both libraries and on the Web, we’re susceptible to data being censored or manipulated by intermediaries.

The Solution

A peer-to-peer lending system backed up by a fully public ledger, allowing you to send and receive books freely to anybody in the world without worrying about censorship or interference. Want to add Catcher in the Rye, Fahrenheit 451, or your controversial essay on Audubon’s coloring techniques? No problem, even if the town surrounded you with pitchforks to ban them, these vital texts would be available to share neighbor to neighbor, impossible to delete.

That’s what our new internet will allow you to do too: exchange messages and files directly with their intended receiver, disperse ideas and information free from threats of censorship.


Pushing all transactions through a central authority = OPPRESSIVE!

Establishing a peer to peer exchange system based on an immutable public ledger = FREE!

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