FOR IMMEDIATE RELEASE:
Pied Piper Taps Erlich Bachman for SVP Public Relations/Chief Evangelism Officer Position
Palo Alto, California—To manage its increasing media profile caused by its rapid growth, pioneering compression firm Pied Piper today announced it has hired veteran Valley entrepreneur Erlich Bachman to head up its public relations department, according to Erlich Bachman, Pied Piper’s SVP Public Relations.
Bachman, in his 30s but appearing years younger, launched Pied Piper at his Palo Alto incubator and was its first investor. He is no longer an investor; this might conceivably constitute a conflict of interest. No causality should be inferred from the proximity of the previous sentence’s two clauses.
“In the age of digital media, it is more important than ever to have a steady hand at the tiller when navigating the oft-treacherous waters of the press and public opinion,” said Bachman, rolling emails al fresco at his Newell Street hub of operations.. “As the compression space becomes more frothy, I intend to make sure everyone remembers who whipped up that froth: us.”
Successfully luring Mr. Bachman into Pied Piper’s employ, given the great demand for his services, is widely regarded as a coup, a second feather in Pied Piper’s cap, and a sign that the company’s well-documented stumbles are a thing of the past.
Erlich Bachman graduated from Hampshire College with honor.
Palo Alto, CA 94303
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