It boggles my mind that there are those who are not familiar with SWOT. This decision-making tool for businesses should be in every start-up’s metaphorical toolbox!
It might as well be called the “Allen Wrench of the Cubicle” for its myriad applications. Analyzing the Strengths, Weaknesses, Opportunities and Threats implicit in a decision oftentimes helps lead to a more correct decision than that which one might otherwise have made. It is also an opportunity to practice good handwriting, which has sadly declined in this age of keyboards. (Spencerian script? What’s that?)
We at Pied Piper recently had a knotty decision to make, so I brought out the old SWOT board, and if everyone had not immediately left the room, I have no doubt that it would have been quite helpful.
(Please note: SWOT-ing is not to be confused with SWAT-ing: the hateful “prank” of calling the police and saying a horrible crime is taking place at someone’s home so that law enforcement kicks in their door and terrifies them. I have been SWAT-ed thrice, once while I was in the bath, filling in an actual SWOT board, ironically.)