If you saw the stunt that the energy drink Homicide recently livestreamed on their site, you may have seen “Powered by Endframe” at the bottom of the screen.
Since I had announced in this very blog that we, Pied Piper, would be handling the streaming for this event, you perhaps thought, “Oh, I guess Pied Piper changed their name. That’s a pity, because it was both compelling and whimsical.” Well, that was not us. Endframe is not us. It is, however, our tech, which Endframe’s founders stole in collusion with the VC firm Branscombe Ventures.
This was the brain rape that made me cry out in betrayal, to someone I thought was a friend: “Say it ain’t so, bro!” It hurt as much as the loss of Campbell Scott hurt Julia Roberts in the shamefully un-sequeled Dying Young. Endframe? More like FriendShame, if you ask me!
We may well initiate legal action against these pretenders to the throne of middle-out technology. And if so, we have no doubt we will prevail, because not only do we have better tech, we are better people. And as we all know: In this Valley, the good guys win.